The Latino Culture - 1770 Words

The Latino culture takes a more monistic approach to the mind-body problem. This may affect the ways in which depression is experienced and expressed. For example, studies have found that Latinos are more likely to express psychological distress in somatic terms such as lack of energy, sleep disturbances, and body aches (Martinez Tyson, Castaneda, Porter, Quiroz, Carrion, 2011). Additionally, studies find that Latinos are more likely to take a holistic approach to healing as evidenced by the principle of â€Å"mente sana en cuerpo sano y alma sana’ (healthy mind in healthy body and healthy soul) which communicates the strong connection between mind, body, and soul (Comas-Diaz, 2006). This suggests that a purely physical approach to therapy may not be well-received by the Latino client, and is supported by studies showing Latino patients feel apprehensive towards being treated with anti-depressants even when they have positive attitudes towards receiving treatment for dep ression (Cabassa, Lester, Zayas, 2007). Understanding the client’s perception of the self is important in diagnosing and treating depression. Therefore, an effective therapist must be able to understand and incorporate the client’s worldview throughout the therapeutic process. Diagnostic issues Good and Good (1985) identity factors that contribute to bias in diagnostic judgements for people of color: inappropriate assessments, language (e.g., idioms of distress), and internalized racism. Scales forShow MoreRelatedThe Latino And Latino Culture Health Care1397 Words   |  6 Pagesone person out of every six living in the United States will be of Hispanic/Latino origin (Selig Center Multicultural Economy Report, 2006). The Hispanic community in the largest minority in the USA and the fastest growing, it is also one with a high incidence of preventable diseases such as Diabetes, periodontitis, colorectal cancer and HIV. Obesity and teen age pregnancy are significantly more prevalent in Hispanic/Latino population as well. Rate of vaccination is also below that of the majorityRead MoreLatino History and Culture6732 Words   |  27 PagesLatino History and Culture Historians are still unclear on when the first Latinos appeared in North America. The most prevalent theory is that they were nomadic hunters who came from the Asia mainland and across the then frozen Bering Straight into Alaska. Regardless of their origins their main region is now the Americas, both North and South and it is expected that the Latino population in the United States will increase by 40% in the next ten years (US Census 2010). Their culture andRead MoreRacism And The Latino Culture1485 Words   |  6 Pagesthe Logan Square community where several Latinos reside. Chicago is home to more than 1,782,423 Latinos, and among that population, a few hundred of those individuals call Logan square home. I have witnessed silence imprison people of this community which has allowed injustices to occur. Of the several oppressions that occur within my community, sexism often times is ignored. Within my community the Latino culture is established, and within the Latino cultu re a patriarchy is set in place; where malesRead MoreHispanic/Latino Culture Essay706 Words   |  3 PagesHISPANIC/LATINO CULTURE Hispanics or Latinos are defined as a people of Mexican, Puerto Rican, Cuban, South or Central American, or other Spanish speaking culture. This term â€Å"Hispanics† was created by the U.S. federal government in the early 1970’s to refer to Americans born in a Spanish speaking nation or with ancestry to Spanish territories. Hispanics people are vibrant, socializing, and fun loving people. Among various facts associated to this culture is that they have a deep sense of involvementRead MoreLatino Assimilation to American Culture1291 Words   |  6 Pagesï » ¿Latino Culture: The Struggle with the American ‘Melting Pot’ The year is 1776. In an act of defiance of the oppressive rule of the powerful nation of Great Britain, the political leaders of the British-American colonies sign into existence the United States of America. Even before this inception of the United States, North America had been seen as a place where one could move to start a new life and reap the full rewards for one’s work. These opportunities combined with the new United States governmentRead MoreTheu.s. Latino And The American Culture746 Words   |  3 Pagesthat â€Å"undocumented U.S. Latino/as are most likely to be shut from economic, educational and physical wellness, and that is not mentioning the stigma that comes being termed illegal; creating a stress from fear of deportation†(323). Being Mexican is hard all together. There are constant battles and discriminatory acts from individuals who feel superior to the Latino community. The racist remarks and common stereotypes make Latinos look superfluous within t he American culture. As of now, Alejandro statesRead MoreReligious Aspects Of The Latino Culture2746 Words   |  11 Pageseyes of a different culture? Since America is a melting pot specifically with the Latino culture we have and is a very diverse country, it still carries culture identity. When you have a set cultural ideology for example the Latino Culture ideology, it sets the rules and norms for gender and sexual identity. In this essay we will be talking about how religious aspects of the Latino/a culture are affecting how people view sexual orientation. How religion in the Latino culture creates a discriminationRead MoreThe Latino Culture Health Care1068 Words   |  5 Pagesprevalent in Hispanic population as well. (Crowie, 1989) Reasons for this discrepancy are many and varied, so different and varied approaches will be needed. Addressing their health care makes good public health and economic sense. In the Hispanic culture health care is most commonly sought only after symptoms appear. In many cases only when those symptoms cause the individual’s incapacitation. Working through discomfort is considered the norm, dwelling on discomfort or mild pain is seen as weaknessRead MoreEssay on Comparing American Culture and Latino Culture1975 Words   |  8 Pagescultural values and traditions until we are exposed to a different culture, and start comparing. In order to have a more productive and fruitful life I believe we need to become more self-aware and more sensitive to the culturally and ethnically diverse community we live in. Two cultures that have been sharing the same living space for centuries are the Hispanic and American culture. In this paper I would be analyzing each culture giving a brief background and pointing out some aspects in how theyRead MoreLatino Culture Related to Purnell Model1750 Words   |  7 PagesLatino Culture Related To Purnell Model NSG 3069 Norfolk State University Twelve Domains in Purnell Model Cultural competence is the ability to interact well with people of different cultural backgrounds (Rundle, 2002). It provides the best ways of meeting the needs of diverse patient population which is always on the increase, as well as ways of effectively advocating for them. This means that cultural competence has the benefit of enabling nurses to deliver services

Raisin in the Sun A Dream Deferred - Free Essay Example

Sample details Pages: 6 Words: 1924 Downloads: 7 Date added: 2019/04/02 Category Literature Essay Level High school Tags: A Raisin in the Sun Essay Did you like this example? A Raisin in The Sun by Lorraine Hansberry is an informative short story based on an African American family, and their life struggles. The audience is introduced to all members of the Younger family, along with a few additional individuals. The audience learns that the husband/father of the family has passed away. Don’t waste time! Our writers will create an original "Raisin in the Sun A Dream Deferred" essay for you Create order The family is waiting anxiously for the fathers insurance check which is worth ten thousand dollars. Each member of the family is expecting a payout of the money for themselves because they are on a mission where they all hope to live in a life full of happiness. However, it is difficult when each family member hopes to accomplish different goals, all of which would benefit that individual. This conflict creates frustration and tension between all family members (Leskowitz). The Youngers in A Raisin in The Sun each have their own dreams while living in a society filled with inequality and racism, but as time goes on, each member of the family puts their own individual dreams aside to follow a unified dream together because they recognize it is crucial for their survival as a family. Lena, also known as Mama, is a widow of her deceased husband, Walter. She has two children: Walter and Beneatha Younger. She loves her family unconditionally and she has strong family values and morals. However, she is stuck between a rock, and a hard place due to the stress coming from her husbands insurance check. Because everyone expects the money to be in their possession, she is conflicted on what to do. She hopes to keep this situation as non-confrontational as possible despite the disagreements of everyone (Gomes). Lena is not interested in buying materialistic items from the insurance money from her deceased husband. Instead, she would like to get her family a house where they can build a new life (Als). She strives to fulfill her dream of getting a house because it was what she wanted to do with her husband before he passed away (Gomes). Lena can be seen as a mother who is trying her hardest to keep her family together and close. After looking at houses, Lena finds the one s he wants to purchase. Nonetheless, it is in a white neighborhood, which is a drastic change for the family (Leskowitz). Racial tensions were extremely high during this time. Equality and racism is a huge factor for the Youngers due to the family being African American. When Lena wants to move to a white neighborhood, many of the family members are unsure if it is the right thing to do. There were many factors that affected the African Americans negatively. They were viewed as unequal and not worth as much as a white individual. This took a huge toll on the family, especially Lena, since this was her dream that she hoped for with her deceased husband (Nowrouzi, Tayebeh, Faghfori, and Zohdi). For many years, racism has always been an ongoing issue that has never been completely dismissed. Many issues have arisen from racism such as slavery, segregation, and even more difficult societal issues. In A Raisin in The Sun, it is evident that the Younger family had to deal with many racial issues that took a toll on their family as a whole. Especially with the mother being a woman, a black woman. Life had to be hard when living in a time where people were opinionated and judgmental of one another. Individuals are judged on the smallest things, such as having a different skin tone (Jose). Lena Youngers son, Walter, has high expectations that he will be receiving all the insurance money from his deceased father. He lives with his wife, Ruth, and their son Travis. Life is not easy for the three of them because they have many economic woes, which is also affecting their marriage. Walter wants to invest in a liquor store with his friends in hopes to become successful. Walter is despe rate and obsessed with the idea that creating this liquor store will solve all the economic issues that he has. During breakfast one morning, Walter is telling his wife Ruth about his dreams of starting a liquor store with his friends, Willy and Bobo. Ruth blows him off and tells him to Eat his eggs when he is trying to talk to her (Hansberry 316). She does not want to hear what he has to say because he never sticks to his word. She is bothered by his constant lies and does not believe much of anything when he talks to her. Walter also talks to Lena, also known as Mama. He is confiding in her and expressing that he is scared of a life full of nothing and he is overwhelmed by the possibility of suffering for longer than he wants to (Hansberry 335). Bobo and Willy are Walters friends that he wants to invest into a liquor store with. Both Bobo and Walter get taken advantage of by Willy. The audience does not get much insight on Bobo, besides the fact that he was involved in the liquor store chaos. On the other hand, Willy is a negative and inconsiderate individual. Willy decided to take Walters money which then resulted in Walters dreams being deferred. This not only affected Walter though, because his wife Ruth, and his son Travis also were affected by it. Ruth, Walters wife has a dream where she hopes to live in a more stable life, for the sake of her and Walters son, Travis. Ruth is a hardworking woman that does not have the opportunity to work an easy job. She is both a mother and wife that has to handle her daily routine along with doing laundry, cooking, cleaning, etc. Her family cannot survive without her bringing home an income. One day she was talking to Lena and said to her Mama, something is happening between Walter and me. I dont know what it is but he needs something, something I cant give him any more. He needs this chance Lena (Hansberry 320). Ruth wants Lena to give Walter a fair shot with his dreams of opening a liquor store even though everyone is not the biggest fan of it. Ruth is trying her hardest to keep her family unit together and wants it to be known that her marriage is on the rocks and she is worried. She anticipates that if Walter is able to open his own business, it would then help their marriage improve. Despite Ruth trying to stay positive, it is extremely difficult when her husband, Walter is constantly talking down to her and causing more marital issues than needed. It is evident that Walters mental abuse is affecting Ruth in her daily life, as it is consuming her and making her depressed some days. Although, instead of Ruth being talked down to constantly, she says what is on her mind and tells Walter how she feels. Between the middle of all of their issues, Ruth finds out that she is pregnant. This, of course, stresses out Ruth even more because she is unsure if she should bring another child into the w orld where it is full of such chaos. Abortion was not a routine procedure back in the day. There was a large number of complications that can follow it and she is confused about what she should do. Travis is the young, kind-hearted son of Walter and Ruth. He lives in a small, cramped apartment with his parents, where the living room is his bedroom. There is a fear that if his parents do not move out of where they are, Travis may never know what he is actually worth and they fear that he will settle for less than he should. One morning Travis asked his parents for fifty cents for school. This started a small argument with his parents because Ruth knew that they do not have money like that to just give out. However, Walter goes against what Ruth says and gives Travis the money, even though the cannot afford that. This, of course, is upsetting for his parents because they cannot help but feel guilty that they do not have much to give their son. Beneatha is the twenty-year-old daughter of Lena. She has high hopes to go to school to become a doctor in order to fulfill her dream of being able to help other individuals. She is a genuine, caring individual who is very educated, more th an any of her family members. She is in a love triangle with two, very different men, Joseph Asagai and George Murchison. Beneatha struggles with being an African American woman and straightens her hair to look white. However, her Nigerian boyfriend, Joseph Asagai, strongly encourages Beneatha to take pride in her African American roots and embrace who she was born to be. She decides to change her straightened hair to her naturally curly hair. She also wears a robe that Asagai brought her from Nigeria. Asagai makes Beneatha very happy and they do not have many disagreements. On the other hand, her other boyfriend, George is a black man who she is not the happiest and most compatible with. He is rich and does not encourage Beneatha to embrace her heritage. In fact, he believes those that spend a large amount of time worrying about Africa are just wasting their time (Beneatha Younger). A Raisin in the Sun touches on the degree of racism and how much it has affected the Youngers dreams. However, no matter how hard life got, the family never gave up, even in their most vulnerable situations. Many of their dreams were deferred, but it made those individuals grow from it. Both racism and inequality affected the family, especially growing up in a time period where it was thought of negatively. Mama got her dream home with her family, the only person missing was her husband, Walter. Lenas son, Walter, learned from his mistakes and he regained his dignity and hope for his future. Ruth decided to keep her baby rather than get an abortion because she knows there is hope for her family moving out of their little apartment when Lena got their house. Travis is excited for the future with his family in their new home and getting to spend time with those around him. Beneatha plans to marry Asagai and build a life with him, as well as, practicing medicine in Africa, where she can still embrace her African American heritage. Works Cited Als, Hilton. Mamas Christian Love in A Raisin in the Sun.Free Man of Color, 14 Apr. 2014, www.newyorker.com/magazine/2014/04/14/free-man-of-color. Beneatha Younger. A Raisin in The Sun by Lorraine Hansberry, Shmoop University, 2018, www.shmoop.com/a-raisin-in-the-sun/beneatha-younger.html. Gomes, Lizandra. The Visions of Lena Younger Created by Lorraine Hansberry in A Raisin in the Sun.The Visions of Lena Younger Created by Lorraine Hansberry in A Raisin in the Sun, 2010. Bridgewater State College. Hansberry, Lorraine. A Raisin in The Sun. Madden, Frank.Exploring Literature. Fifth ed., Pearson, 2012. Jose, Sofia C. Racism In Lorraine Hansberrys A Raisin In The Sun.Racism In Lorraine Hansberrys A Raisin In The Sun, June 2014, thedawnjournal.in/wp-content/uploads/2013/12/18-Sofia-C-Jose.pdf. Leskowitz, Ali. A Dream Realized: Hansberrys A Raisin in The Sun.A Dream Realized: Hansberrys A Raisin in The Sun, 2018. Huntington Theatre. Nowrouzi, Tayebeh, Sohila Faghfori, and Esmaeil Zohdi. In Search of Equality: A Dream Deferred for African Americans in A Raisin in the Sun.Theory and Practice in Language Studies5.11 (2015): 2269-76.ProQuest.Web. 4 Nov. 2018.

Rhetorical Analysis Of Donald Trump s Speech - 1187 Words

Donald Trump recently gave a speech discussing rising Radical Islamic Terrorism, immigration from the Middle East, and a need for a rise in national security while Manchester, New Hampshire on June 13th 2016. He centers his whole speech around discussing how bad a President his opponent, Hillary Clinton, would be in difficult times. Trump graduated from the Wharton School of Finance in 1968 with a bachelor s degree in economics, and has become a very successful businessman. He’s the Republican nominee for this upcoming presidential election, and is a very controversial candidate and person. He has come under fire for many of his views that he discusses in his June 13th speech. While Trump does make some agreeably points, he renders his speech ineffective because of his heavy reliance on Clinton’s opinion to form his own. If Trump were to become President, his stance on important issues would need to be reached with careful consideration, and not just based on doing the opposite of his opponents. Trump’s speech was written with the goal of discrediting Clinton.Trump discusses how he believes that the rise in terror attacks on US soil is the direct result of the influx of immigrants from the Middle East. He also believes that the rise in terrorism calls for a rise in national security and less people entering the country. He claims that if he were president he d put a temporary ban on people from areas with proven terror history against the United States fromShow MoreRelatedRhetorical Analysis Of Cesar Chavez s Article1915 Words   |  8 Pages It’s hard to imagine that just ten short months ago I was sitting in a classroom building a spaghetti tower with no idea what a rhetorical analysis essay was or what the word anaphora meant. Now, just a couple of months later, I have read and analyzed six different novels, learned to write an argument, synthesis, and rhetorical analysis essay, expanded my lexicon of literary terms, and sat thro ugh a three hour AP exam. This class has not only given me the skills to master the AP exam, but it hasRead MoreGeorge W Bush s Presidency Essay2151 Words   |  9 Pagescontroversy over this phrase and the results that it would have on US foreign policy as â€Å"rarely had such a rhetorical device had such devastating consequences† (Ansari, 2006:186). This paper will argue how the use of the word ‘evil’, and the categorisation of these ‘evil’ countries, had a large impact on US-Iran relations. The hypothesis of this essay will focus on the use of metaphors in speech by state leaders to mobilise public opinion. In this instance, how does the metaphor and imagery of the wordRead More Morality and Gay Rights Discourse Essay2620 Words   |  11 Pagesopponents in the discourse over gay rights issues long after his time. Smith and Windes express the nature of this conflict accurately when they write, â€Å"symbols expressing fundamental cultural values are invoked by all sides† (1997: 28). Similarly, Sarah S. Brown describes the participants in a â€Å"struggle to stake out symbolic positions of good and to frame their side in terms of morally powerful conceptions of right and wrong† (2000: 458). Fascinatingly, she suggests, â€Å"even people with deeply conflictingRead MoreMetamorphoses Within Frankenstein14861 Words   |  60 PagesShelley’s marvellous narration — from th e musical Frankenstein; or, The Vamp ire’s Victim (1849) Like Coleridge’ s Ancient Mariner , who erupts into Mary Sh elley’s text as o ccasionally and inev itably as th e Monster into Victor Frankenstein’s lif e, Frankenstein; or, The Modern Prometh eus passes, like night, from land to land and w ith stang ely ad aptable powers of speech addresses itself to a critical aud ien ce that is larger and mor e diverse than that of almo st any oth er work of

Rhetorical Analysis Use Of Ethos, Pathos, And Logos Essay

Reflecting on the Rhetorical Analysis Writing this rhetorical analysis was a new experience to me. It proved to be very strenuous and took a lot of time to organize and think about exactly how to support everything. This rhetorical analysis has taught me how to use ethos, logos, and pathos while critically reading any text. This paper has helped me to understand that I even need ethos, logos, and pathos in my own work and how to incorporate it in my papers. This paper has been a great learning experience and something that I can use for future reference. How did you come up with your thesis and develop support for it? My thesis, in my paper was this paper will show the effectiveness of the author’s use ethos, pathos, and logos and how the text fulfills its purpose for a science, historical and sci-fi audience. I develop support for it by making it the main concept of each of my three paragraphs. Throughout the text I looked at context, purpose, and audience to determine how well Kaplan used ethos, pathos, and logos. The first paragraph I explain in detail about Matt Kaplan’s credentials and about the sources he uses to back up his main support in Cursed By a Bite. Not only that, but I also go into detail about how throughout the text Kaplan uses pathos by word choice, telling effective stories, and by metaphors throughout the text. My last support of my thesis is my paragraph about logos. In this paragraph, I describe all the different logical points Kaplan makes whenShow MoreRelatedThe And Food For The Poor Charity Essay1551 Words   |  7 PagesSymbols, logos, and other images a re the basis for what we reference intellectually when we think of an organization, group, or other civic event. They are a representation of what the civic entity is, but more specifically, they seek to deliver a message of who or what the civic entity is and what they do in the world. This message can be delivered with multiple layers that are developed through very specific textual and contextual details and knowledge to help create an image of the organizationRead MoreRhetorical Analysis Of Rhetorical And Rhetorical Analysis1188 Words   |  5 Pages1. Rhetorical Analysis is the careful examination of texts, videos, and images to understand how they function in conveying their message. The definition of rhetorical analysis will help me better understand what I should be looking for when I receive a text, as rhetorical analysis is different than literary analysis. Therefore, the devices for each are also different (Lunsford et al. 88). 2. Intended audience is the initial step to any rhetorical analysis. If you are unable to identify an audienceRead MoreImproving The Work Force Of Apprenticeships820 Words   |  4 PagesCQ Research recently published a pro con article â€Å"Apprenticeships† were the two authors argue their side to the readers by using the rhetorical analysis using logos, ethos, and pathos. Robert I. Lerman is in favor of using apprenticeships in today’s workforce for millions of Americans. He uses rhetorical analysis to appeal to the readers. The first one is pathos which is using feelings, desires, or fears to influence readers. â€Å"A large-scale apprenticeships system will help the United States dealRead MoreSelf-Reflective Essay1685 Words   |  7 Pagesknowledge on rhetorical strategies and how to present arguments effectively. In the writings I have written, I feel that each writing works towards meeting the course goals. Logos, ethos, and pathos were strategies and ideas we were introduced to (if not already in the past) and were built upon throughout the quarter. The knowledge gained over the course of the quarter werent only those three types of appeals. Rhetorical strategies like proposals helped reinforce the course and using rhetorical analysisRead MoreRhetorical Analysis Of St. Jude Childrens Research Hospital Advertisement820 Words   |  4 P agesShamaila Malhar Professor Illich English 1400-Section 14 15 October, 2017 Rhetorical Analysis Essay St. Jude Children s Research Hospital is asking for help from parents to support the hospital’s funding. This hospital was established in February 4, 1962 and their purpose â€Å"is to advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment† (StJude.org). The survival rate has arised and children are able to stay at no cost due to donation. They have raisedRead MoreThe Rhetorical Appeals : Is Google Making Us Stupid? 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Marketing Research Tools and Techniques

Question: Discuss about the Marketing Research for Tools and Techniques. Answer: Introduction Marketing has become a requisite for most businesses around the globe. The importance plays in an organization regarding the realization of the business objectives has imperatively led to the incorporation marketing into critical strategic and operational plans (Bradley, 2010, p. 80-120). The Australian economy is very dynamic and competitive. For companies to reap a maximum profit from investments, they prefer adopting an integrated marketing communication (Pelsmacker, 2010, p. 190-200). IMC means the application of various sales and marketing tools for a common purpose. The plan has, therefore, explored various aspects regarding IMC in promoting food products for children under twelve years. The food industry is among the major sectors that significantly contribute to the Gross Domestic Product of Australia. The industry has currently received new entrance ranging from the middle and small scale investors to large and well-established organizations. Those that had lost market share because of deteriorated service delivery have significantly improved creating a new wave of competition on the market. The focus captures across food processing industries. Both of these organizations largely depend on the growing population, increasing number urban dwellers (Monika, et al. 2012, p. 63-71). The plan will focus on sweets and fast moving foods. Sweets are loved by children aged between 2-12 years. They are the largest consumers for the sweets, drinks, and other fast moving foods. Producing these products on a large scale requires intensified marketing to enhance the reach of many children across Australia and other areas. However, research shows that children of the targeted age influence their parents to use forty percent of the budget in purchasing their food products. The embrasure of appropriate marketing strategy, for instance, the use of Television, Radio, in-school marketing, kids clubs and more will significantly assist in reaching a significant number of the targeted population. Therefore, sweets are the main product but the company will produce other products like biscuits, juices, and yoghurt. Almost all the population chews sweets. But the bulk of consumers are the children for 12 years and below. However, this population is not active in money generating activities, but they only play a role in pressurizing the parents to spend part of their income in purchasing such products. The sales persons should, however, clearly understand the best channels that can enhance the reach of information to children as well as parents at the same time (Lynn, 2011, p. 353-369). It is thus crucial to incorporate the ads regarding the sweets, juices, biscuits, yoghurt and more in a promotional channel that are always accessed by children (Fill, et al. 2012, p. 56-80). Communication objectives The integrated marketing communication is critical in making the sales and promotional strategies efficient e. g personal selling, public relations, advertising, sales promotions and publicity. Notably, efficiency is gained through boosting the promotional tools that could have failed to generate the desired impact of reaching the target market. Besides, the plan has mainly prioritized the following communication objectives: It involves catalysing customer familiarization about the existence of the product on the market. With our case, the awareness will be created among the parents and children of between 2 -12 years. The brand awareness will be set up through creating a strong logo; defining value proposition, and creating visibility awareness using various sales and marketing tools. First and foremost, the development of a log is essential in distinguishing the product from those of the rivals. A distinctive, easy and simple logo is used to create a cute impression about the products. And this might make the children love associating with the company (Bao and Sheng, 2011, p. 292-295). Secondly, the marketers will communicate the benefits of the products to the target population. Lastly, the application of sales and promotional methods that will result to a complete awareness regarding the availability of the product attributes. Product promotion and company knowledge A significant amount of money will be assigned because of the sales projections that the company desire to realize. Sales promotion will be a most important strategy and will rely on the following marketing elements: advertising, personal selling, publicity and public relations. The advertisement channels used will include the television, radio, the internet and the social media. The television and radio will directly reach the children while at home. Personal selling will apply the in-school marketing. This marketing technique has the capability of reaching a significant number of kids (Belch, 2011, p. 105-125). Furthermore, the company will engage in corporate social responsibilities across Australia to receive media coverage. The coverage will aid in creating awareness in the parents and children. Finally, the company will establish healthy relations with the society because the existence of a good relationship with the parents and children assists creating customer loyalty (Bound less, 2016). The consumer perceptions about a product vary based on different factors. Some of the important causes of the variations include cultural aspects, norms, age, demographic considerations, social class, and more. With the sweets and other food products, the marketers will intent to influence the purchase attitudes in children and the buyers attitude can be influenced through employing unique marketing campaign that can reach all the targeted population. The product developed will appropriately suit children needs. The development will rely on research and development to uncover consumer perception about the new product. Developing the image of the product Developing a positive image will depend on the products design as well as the ways it satisfies customers needs. The entire process just from the product designing, testing, and development should consider customers comments. Besides, the image can further develop through continuous improvements and developments. The changes in the features of the product should incorporate the latest technology so that customers may not be tempted to go for substitutes (Campbell, et al. 2003, p. 222-225). Most importantly, the products attribute mentioned in the advertisement should all be reflected in the final product to create confidence in the consumers. Influencing the purchase intention The company will create a unique intention to the purchasers of the product. Instead of just buying the product because it is available on the market, the company will influence the users to purchase the product to enjoy the benefits associated with it. For example, labelling the product on children toys will help them associate with the company and the sweets. As earlier noted, the purchase needs will emanate from product promotional and the purchase intention will be set up from the message, quality and products use. The execution of the marketing plan A research about the product will be done, and samples produced. Afterwards, test analysis will be conducted, and the users recommendations included in the final commodity. After the development, a budget will be set aside to cater for the marketing and promotional costs. Then a strong emphasis will be on the electronic forms because most of the children and parents can access to Television and radio. Secondly, in-school marketing will be employed by the marketing force (Chaudhuri, 2002, p.10-18). Electronic media will be assigned the largest share of the budget followed by the in-school marketing. Media plan Media planning is a requisite for any business that has projected to expand the market and reach new customers. Currently, the fierce competition on the market makes it imperative for organizations to embrace sales and marketing strategies. The sales, marketing and promotion, approaches applied culminates to the use of either traditional or non-traditional media or in some cases, both the media modes are combined. The fact still holds that marketing and sales promotion activities used through the press reach a significant number of people and results in a positive market response if appropriately applied (Gigi, 2014). This group of the target market mostly access to information through listening and observation. The relevant advertising and promotion channels should be the Radio and the Television. In attracting the attention of kids, the advertisement program be aired at a convenient time when most of the children are at home and listening or watching the Television. For instance, it should be aimed when a famous Television or radio program is on (Horgan, et al. 2001, p. 447-461). The repetitive broadcasting of the information about the sweets and the benefits eating the sweets during the break of a program and mostly during the evening hours is the appropriate time for both parents and children to get the message. Conclusion To sum up, sales promotion is an essential element that businesses cannot do without and favourably compete with the rivals. The children require repetitive advertisement about the product for them to love getting associated with the company. Notably, children constitute a significant number of the market. Targeting the children, therefore, helps in gaining their loyalty will assist the business to achieve its goals. However, the appropriate promotional strategy will be advertising, and personal selling and the channel that will reach a large number of children is the Television and radio because of the availability in most homes. References Bradley, Nigel (2010).Marketing Research: Tools and Techniques. Oxford University Press, Oxford, p.80-120 Bao, Y. Y and Sheng, S. (2011). Motivation purchase o privet brands: effect of store image, product signature, and quality variation. Journal of business research, 64, pp 220-226 Belch, M; Belch, G (2011). Advertising and Promotion: An Integrated Marketing Communications Perspective. New York: McGraw-Hill Higher Education. P.105-125 Boundless, (2016). Boundless Marketing: Available at: https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/advertising-and-public-relations-13/the-advertising-campaign-88/media-types-and-scheduling-442-10632/. Retrieved on 26th December, 2016 Campbell, M. C., Keller, K. L. (2003) Brand familiarity and advertising reputation effects: Journal of Consumer Research, pp 292-295. Chaudhuri, A. A. (2002). Product-class effects on brand commitment and brand outcomes: The role of brand trust and brand affect. Journal of Brand Management, Vol. 5, pp 10-18. Fill, Chris; Hughes, Graham; De Francesco, Scott (2012). Advertising: Strategy, Creativity and Media. Pearson.p.56-80 Gigi, D (2014)."Marketing research": Retrieve from: About .com marker research:https://marketresearch.about.com/od/market.research.brand.equity/g/Customer-Brand-Attitude.htm Horgan KB, Choate M, Brownell KD, (2001). Television food advertising: Handbook of Children and Media. Thousand Oaks, CA, Sage Publications; pp. 447461. Lynn, K. (2011). Segmenting and Targeting Your Market: Strategies and Limitations, The Cornell School of Hotel Administration on hospitality: Cutting edge thinking and practice (pp. 353-369) Monika Kukar, K., Nancy M, R., Kent B, M. (2012) The Role of Price in the Behavior and Purchase Decisions of Compulsive Buyers: Journal of Retailing, pp 6371. Pelsmacker, P (2010) Marketing Communications: A European Perspective. Essex: Financial Times / Prentice Hall, p.190-200

Asian Financial Crisis Essay Research Paper The free essay sample

Asiatic Financial Crisis Essay, Research Paper The Asiatic Financial Crisis: Causes A ; Consequences Few fiscal events have so rocked the universe economic order as the Asiatic fiscal crisis of 1997-98. Get downing with the prostration of the Thai currency in early July of 1997 and widening through the close meltdown of the South Korean economic system in December 1997 through January 1998, the fiscal crisis toppled one # 8220 ; tiger # 8221 ; after another. The pandemonium that resulted even challenged the solvency and stableness of the one time apparently unbeatable Asiatic economic hegemon and the normally recognized theoretical account of Asiatic economic development and prosperity: Japan. The interconnection of universe capital and fiscal markets has made it hard to insulate a national economic system from the volatility in international currency markets and from the catastrophes that can ensue. This paper will be about how economic variables are interconnected, both domestically and internationally, and how hapless public presentation in one sector can hold a Domino conseque nce throughout the universe economic system. The Asiatic fiscal crisis was caused by a figure of different, but interrelated factors runing from domestic, regional, and international beginnings. Each factor carries different weight in each state. The major factors summed up are as follows: 1 ) Macroeconomic weaknesses related to current history shortages and mishandling of currency devaluations. 2 ) Panic behaviour by investors and loaners after the initial daze. 3 ) Disgraceful loaning patterns of international Bankss. 5 ) Significant failings in the banking and fiscal sector. 4 ) Weaknesses in the alleged Asian development theoretical account and too-cozy business-government dealingss and ill-conceived authorities enterprises. Probably the best word to depict the initial response to the Asiatic economic crisis is # 8220 ; surprise. # 8221 ; Gerardo R. Ungson, in his analysis on the crisis, said: Possibly what was most surprising about the Asiatic fiscal crisis is that it caught most of us by surprise. Except for a disquieting article by MIT economic expert Paul Krugman, who even so merely took issue with the sustainability of Asia # 8217 ; s breathtaking gait of growing, observers continued to extol the success of this part and predicted the following millenary as belonging to Asia ( Ungson 321 ) . International direction analysts were by no means the lone 1s caught by surprise. In the way of the crisis, neither the international fiscal # 8220 ; predictors # 8221 ; and evaluation bureaus ( e.g. , Moody # 8217 ; s, Standard and Poor, etc. ) or the fiscal # 8220 ; watchdogs # 8221 ; at the International Monetary Fund could lawfully claim they had seen the crisis coming. Although few people predicted the crisis, many shortly rushed to set up its cause ( s ) . While most analysts stressed that the Asiatic fiscal crisis was caused by a complex mix of factors ( domestic and international ) , some analysts took strivings to stress the overpowering importance of one causal factor over the others. At polar antonyms were those who fixed the incrimination to the malfunctioning of international fiscal markets. More specifically, the irresponsible actions of foreign loaners and currency speculators-and those who gave incrimination to domestic factors like the Asiatic theoretical account of economic development and the prevalence of # 8220 ; buddy capitalist economy # 8221 ; . Sum uping the first point of view was Malaysia # 8217 ; s Prime Minister Mahathir, who went so far as to claim that the Asiatic fiscal crisis was the consequence of a western confederacy to impoverish the emerging Asiatic economic systems ( Woodall 9 ) . Typifying the 2nd point of view was an extended spectrum of Western analysts, who, frequently in contradiction used the same statements ( concentrating on the power of # 8220 ; Asian values # 8221 ; ) to explicate the Asiatic prostration they had used to explicate the old three decennaries of sustained economic. The abruptness of the crisis is of peculiar concern for economic experts because the Asiatic theoretical account of development had been seen by many in the West as the possible replacement to a extremely individualistic American theoretical account that was holding problem bring forthing the extraordinary additions in efficiency seen in the part. This # 8220 ; economic miracle # 8221 ; that had been bring forthing phenomenal additions in GDP growing since the 1960ss was all of a sudden insolvent. Two accounts for this exist. First, in can be interpreted that these economic systems were structurally lacking in their fiscal construction, peculiarly in corporation # 8217 ; s high debt-to-equity ratio, was a cause of bank insolvency one time currency ratings fell excessively low. Second, it could be interpreted that these huge fiscal minutess can impact the wellness of any economic system and that Asia was merely the victim du jour. While some factors were surely more of import in some of the Asiatic states so in others ( e.g. loans on hyperbolic land values was non a important issue in South Korea ) , commonalities could be seen across the part. In early February of 1998, an analyst for the Far Eastern Economic Review summed up what had at the clip go the general consensus on these commonalities: In state after state the narrative was unusually similar. Corruptness and buddy capitalist economy had weakened solid economic systems built on old ages of difficult work and prudent investing. Lax, outdated banking regulations had left states unprepared to manage a inundation of foreign financess. In short, a powerful mix of globalisation, hapless administration and greed brought about the crisis that now engulfs the part ( Chanda 46 ) . By vitamin E arly 1998 it had become stylish to impute the Asiatic crisis to crony capitalist economy and weak banking systems ( Wood S2 ) . More cautious analysts, nevertheless, while admiting the parts of excessively cosy business-government dealingss as insouciant factors in the crisis, began to chant down the accent on the â€Å"crony capitalism† statement. After all, what was now being maligned as â€Å"crony capitalism† was one time shown as devotedness to Asiatic â€Å"alliance capitalism† ( Wade 20 ) . In the displacement off from the focal point on â€Å"crony capitalism† and a stereotypic theoretical account of Asiatic economic development, it became to see the cause of the crisis in footings of wide domestic and international fiscal interactions. For illustration, a former US Federal Reserve Board president Paul Vocker argued that the crises was caused by a combination of volatile capital flows and immense displacements in the dollar-yen exchange rate during 1996 and early 1997 ( Wood S2 ) . While Western analysts had ab initio reacted with choler at Dr. Mahathir # 8217 ; s accusal that the Asiatic fiscal crisis was the result of a foreign investor, most well-considered research of the causes of the Asiatic crisis now acknowledge that the behaviour of Western investors was a conducive factor, if non a direct induction of the crisis. Although the initial impact of currency devaluations was big, it could hold been contained had it non been for dynamic intensifying kineticss, such as herd behaviour, boom-to-bust terror activities, and self-fulfilling prophesies that precipitated the crisis ( Ungson 323 ) . While analysts have non abandoned the reasoned charge that the Asiatic Bankss participated in black loaning patterns frequently under the protective shield of their authoritiess, they besides criticized the loaning patterns of foreign Bankss ( Nayan, Stiglitz, Wade ) . Foreign Bankss often lent blindly, with small or no due diligence. Foreign investors were supplying financess to Asiatic houses with debt ratios and long-run confederation relationship that would hold been unacceptable in the West. When the crisis hit, the force of the escape owed much to the realisation that much of the capital should non hold been committed in the first topographic point, harmonizing to western prudential criterions ( Wade 20 ) . Each of these causes had effects. The most immediate and obvious effect of the Asiatic fiscal crisis was that the Asiatic economic systems plunged into a deep recession. After decennaries of economic growing, existent GDP growing turned negative. The impact of the crisis has been apparent across every macroeconomic and financial policy-unemployment rates soared, involvement rates soared, rising prices rates soared, debased currencies, fall ining stock markets, investing dried up, decreases in public disbursement, etc. Furthermore, while analysts had at foremost been optimistic about the thought that the Asiatic economic systems would resile back from the crisis, by mid-1998, most analysts, with functionaries at the IMF, were acknowledging that the crisis was worse so they expected ( Lee 4 ) . What was let downing was the magnitude of the crisis. Early on, it seemed it would ache to propose that the currency crisis in Thailand would distribute like a disease throughout Southeast Asia or north to South Korea. Looking back, nevertheless, it is now understood that contagious disease was inevitable because of the mutuality of the Asiatic markets and the failings in the Nipponese economic system and fiscal construction ( Goldstein, Lee, Wade, Woodall ) . The fact that the disease was non contained within Asia is a contemplation of the globalisation of the universe fiscal systems and the defects in the Nipponese economic system. The possibility of planetary a impact was apparent around October 1997, when the Hong Kong stock market prostration sent daze moving ridges through New York, London, and Nipponese exchanges. Concrete grounds that the crisis had become planetary appeared in spring of 1998, when falling demand in Asia rapidly caused a prostration in universe trade good monetary values ( Wood S2 ) . Looking back, the Asiatic fiscal crisis was a instance survey in planetary economic mutuality. The disease that spread throughout Thailand and the remainder of Southeast Asia could non be quarantined within the affected Asiatic economic systems. While some say that a financially sound and economically strong Japan could hold better absorbed the dazes and withheld the impact to Asia, the prostration of the Russian economic system and the echos through US and European markets make a much stronger instance for the inevitable state of affairs that became a planetary crisis. We live in an epoch non merely of ace power provinces, but besides super-empowered persons, who can travel their influence and capital across boundary lines about immediately. The economic system of the hereafter must be prepared to cover with these mammoth capital flows and the destabilizing consequence they can hold on international macroeconomics. In add-on to the demand for planetary fiscal substructure, the Asiatic crisis can function as a reminder that it is impossible to divide political relations from economic sciences. Secure fiscal systems can cut down the jobs of corruptness and # 8220 ; buddy capitalist economy # 8221 ; , but they are improbable to take political influences from fiscal decision-making. The Asiatic fiscal crisis taught the planetary economic system a lesson: careful analysis of creditworthiness is indispensable and in the hereafter, both direct investors and loaners must carry on more careful appraisal, and demand greater answerability.