Customer Relationship Management

Table of content ? Introduction Background of the field of view Aims and objectives question question/ problem ?Literature Review ?Research methodology ? Data analysis, Findings and Discussions ?Conclusions ?Recommendations ?References ?Appendix ?Reflective writing 1.0 Introduction every name decades, organisation hawkish bases in the business territory was efficient output and gaining authority nodes in the market place get, before the 4Ps of merchandising mix(Product, price, place and promotion) was postulated which was use as tools for marketing progress and it has been an unchallenged case for marketing management. However, the changing business world especially the market place forced organisations to change their focus from capturing potential customers to customer retentiveness (sheth, 2012) by building cordial rapport with customers and adding more(prenominal) determine to the goods and serve that they offer. (Lindgreen and Wynstra, 2 005). 1.1 Background of the study Iceland is a famous retailer know all over fall in Kingdom, selling varieties of aliments to the populace, they also push-down store in all kinds of foods, for cause frozen foods, Grocery, chilled and fresh foods, allergies and whole eating to mention few. Iceland is a unique, fast-growing British food retailer with over 750 stores end-to-end the United Kingdom. (Iceland, 2012) Iceland Bonus note which is what this research is about was apply in the year 2008 and it is atomic number 53 of the Iceland strategies to unfold cordial resemblanceship with their various customers and it is also a route of collecting customer data to provide excellent services profitably, having at the back of the mind that Customer is the king. (Iceland, 2012). Aims To look and study the impact of Iceland reward card strategy in relation to the customer re lationship management (CRM). Objectives To! examine and analyze the Iceland bonus card...If you want to get a full essay, assign it on our website: OrderCustomPaper.com

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