Yoplait Yogurt Case Study

When deuce French dairy farmers, Yola and Coplait came together in 1965, they named what is now single of the largest yoghourt imperfections, Yoplait. Offering a myriad of flavors and colors Yoplait branches to altogether corners of the world; however, the company offers more(prenominal) than just fermented milk products. Yoplait smoothies atomic number 18 added to milk and blended to create a healthy and brisk drink, Yoplait whips atomic number 18 a gel styled yogurt, and Yoplait delights are marketed as parfait.\nAddition every last(predicate)y, wintry yogurt, Greek, low-calorie, and lactose free options are available. The company withal makes yogurt for children; providing Trix cereal flavors and child surface portions with familiar characters from Disney Princesses to Scooby Doo. An early(a) fashionable signifier for children is Go-Gurt, a flavored yogurt that is sold in plastic tubes and can be eaten without a spoon; flavors include simmer down cotton candy, wa termelon meltdown, and bum Bob sponge pick (Yoplait, 2014). Through social media, Yoplait promotes their brand using a variety of different websites reaching online users crosswise the world spreading a positive and healthy message.\nYoplait soon has an online presence on Yoplait.com and operates several(prenominal) social media sites to include Facebook, Twitter, Pintrest, and YouTube; all of which are easily sociable through their website. The company even has Vine and Instagram accounts; on Vine users create and built in bed short video clips, and Instagram allows users to divide pictures. Yoplaits webpage is easy to navigate, informative, and has simple all the same tasteful graphics. You can too find nutritional learning for each type of yogurt by clicking on an word picture for the respective brand.\nTwo other leading yogurt brands, Chobani and Stonyfield, likewise have similar websites with unambiguous and uncluttered advertisements, however; their bag pages disp lay dairy cow grazing in establish pastures, mouthwatering images of fresh fruit, swirls of colorful yogurt, and fat babie...