Marketing Strategy & Practice of cable and internet industry

Comcast is a telecommunications attach to based in the coupled States. soon Comcast is the countrys leading cable television network supplier as well as being the countrys second largest runr of wideband internet gains. In analyzing this paper, I will look at the modern trends in the telecommunications patience within the United States. In add-on to this, I will besides look at some of the current developments and or drawbacks giving special reference to Comcast as a iodine firm.INTERNET SERVICE PROVIDERInternet service providers are care organizations whose core business is providing business firms, organizations as well as one-on-one individuals with internet related services. In addition to this internet service, providers also provide a range of other services including domain registration, web hosting, apposition as well as internet transit.CABLE TELEVISION billet television is a technology that involves providing television services to wishing consumers victimisat ion radio signals transmitted through coaxial cables or in juvenile times through optical fibers. In addition to this, these cables are sometimes used for providing broadband internet services, radio programming as well as a range of other servicesMARKETING strategyA selling strategy is a business process that allows organizations or businesses to optimize sales as well as acquire warlike advantage over its competitors by finding the greatest opportunities of channeling the organizations limited resources. entreComcast Corporation has tried to find its market share within the United States telecommunications effort. In doing this, the company has tried to apply bleeding edge technologies in cabaret to be ahead of its competitors like time Warner and Verizon. In doing this the company has company has initiated a mix of the best marketing strategy as well as market research.ANALYSISBy the year 2006 the telecommunications industry on a global perspective was estimated to be worth more than than $3 billion dollars. Within the United States alone, the sector is one of the largest employers with more than one million employees as of the year 2006. Within the United States, thither are estimates that subscribers will grow to about 4 billion by the year2011. In addition to this, current trends within the sector involve mergers and triune acquisitions that take up made the industry one of the most competitive. In addition, cross-b revise willpower of business enterprises has become the norm.Among these mergers and acquisitions is the take over of MCI by giant Verizon Corporation. In addition, the industry is one of the fastest growing within the market. The industry is also the most interrelated with all the other sectors of the economy.Regardless of its remarkable growth, the industry is faced with a discreet problem from the wireless internet service providers. The growth of wireless internet and telephony has been one of the major troubles for the broadba nd technologies.On a firm-based perspective, there is stiff competition within the industry. To change on market share every company uses its own strategy. However, in any industry there are four core elements of marketing strategy. These four elements are strategies that involve the product, pricing, promotion, and distribution. All firms within the industry face to employ a different mix of the four elements in order to achieve its growth or industry projections.In this field, companies like Comcast have adopted technologies like video on demand in order to improve their competitive edge. In addition to this, companies like Verizon have change magnitude their capital base and they are becoming some of the core competitors to Comcast. inferenceThe telecommunications industry has come to be a major source of receipts for many economies. The industry is behind much growth that is being undergo within the East Asian newly industrialized countries like capital of Singapore and Mal aysia. The role of the industry in the development of many countries cannot be overlooked.REFERENCESEdward F. McQuarrie. (2005). the commercialise Research Toolbox A Concise Guide for Beginners. London rational Publications.Ian, Chaston. (1999). New Marketing Strategies Evolving Flexible Processes to Fit Market Circumstance. London quick-scented PublicationsJames Higgins. (1994). the Management Challenge. New York MacmillanRogers, M. (2003). Diffusion of Innovations, (5th ed.). New York Free Press.Sunny, Crouch. & angstromMatthew, Housden. (2003). Marketing Research for Managers. AmsterdamElsevier.