Service process of McDonalds Essay Example | Topics and Well Written Essays - 2000 words

Service process of McDonalds - Essay Examplenon-stop customers flow and subsequent success in the business. It is important to note that McDonalds attach to serves both as a service and product company. McDonalds deals in fast nutrient sphere of services and their interest and priority to serve customers at the gamyest level possible has enabled them to dominate the world market with overwhelming customer base for a long time. Their compactors quarternot march them in terms of brand committal given the input they have always put in servicing the customers. The company also appears in the fortune 500 list as peerless of the most prominent and effective companies in the world in terms of fast food provision (Fitzsimmons, 2005 34). It is indicated that McDonalds has the most efficient way in dealing with the customer and they take the minimal time to attend to the customer. The waiting time in the restaurant is much reduced and no customer can take longer than necessary McDonalds has greatly invested in the customer service in the most appropriate way possible and this they believe go away give them a competitive advantage. They also have employed the use of technological advancement in satisfying their customers. In this sense, automated machines for beverages are use to enable quick services to the customer. This will avoid customers staying in queues for a long time being conscious that customers have little time to draw in the restaurant. The efficiency of the customer service in the company is wholeness of their major strengths in cutting and edge over their competitors (Clark and Baker, 2004 77). The management of the services in a way that it attracts and retains customers in one of the most important focuses in business particularly those that are food-based. Main Body Service to the customer is one way of retaining and attracting customers in a business, this is particularly more pronounced in a business situated in a competitive landscape care what is McDonalds is experiencing. In response, the business must design unique services to the customer that will make them occupy a niche that no some other among its competitors has. McDonalds has realized the essence satisfactory customer service and has reciprocated by offering a myriad of services to the customer and this can be construed to accounts for their extensive customer base in the 118 countries in the world. In McDonalds, it is recognized that every customer is unique in a way and must be treated exactly the same as the other without assumption, in this relation, the following services from different quarters are offered at McDonalds. Products Quality Besides provision of high quality products, the company has also insisted on having the customers get their value for money. They have noted the need for high standards in the delicate business of fast food and have ensured that it is always observed such that it becomes very palpable for any customer to do a compara tive analysis when they shop elsewhere. In rocking horse of this, McDonald